How we verify
How every review gets verified
On most review sites, anyone can post. On PepReviewPro, a review starts with a real order and passes three checks before anyone sees it.
Matched to a real order
The Verified purchase badge means we found the reviewer's order with that store.
Screened before it's published
Wording that puts a store's payments at risk comes out before anyone sees it.
Confirmed by its author
A review publishes automatically only when we know it came from the buyer's own inbox.
The process
From order to published review
A real order is placed
The store's WooCommerce plugin sends each completed order to PepReviewPro. That order is what a review is later matched against.
The buyer is invited to review
Once the store turns on review requests, buyers get one by email after their order completes, 48 hours later by default. The link in it is tied to that order. One tap on a star saves their rating, and they can add words if they like.
The review is screened
Before a review is saved, it is checked for the seven kinds of wording below. Problem wording comes out, and what's left may be reworded so it still reads clearly. If screening can't run, the review waits and is checked again.
The reviewer confirms it
A review from the request email is already confirmed, because its link went only to the buyer's inbox. Any other review gets a confirmation email, and publishes automatically only once they click it. That link never expires.
We match the purchase
When the review is confirmed, we look for its order on file with that store, or for the reviewer's email among the store's customers with orders. A match earns the Verified purchase badge.
The review is published
The review goes live when the store approves it, or right away if the store publishes verified reviews automatically. A review that failed screening can't be published.
Compliance screening
What screening removes
Payment processors review what customers say about a store. These seven kinds of wording can put a store's account at risk, so they never reach a published review.
- Direct human-use language
- Weight loss or body composition claims
- Testimonial of a personal outcome
- Coded or implied human use
- Dosing, administration, or reconstitution
- Medical claim or health advice
- Third-party or implied use
What we keep
Feedback about shipping, packaging, communication, testing, and how the order went stays. Compound names are swapped for neutral terms, and the star rating is never changed.
The badge
What Verified purchase means
We found the reviewer's order with that store, or their email among the store's customers with orders. The review also came from that buyer's own inbox.
Reviews without the badge
If we can't make the match, the review never gets the badge and is never published automatically. Store pages let shoppers show verified reviews only.
Independence
What stores can and can't do
Stores can
- Choose when review requests go out after an order.
- Approve reviews before they appear, or publish verified reviews automatically.
- Ask a person on our team to re-check a review that screening rejected.
Stores can't
- Change a review's words or star rating.
- Publish a review that failed screening.
- Add the Verified purchase badge to a review we couldn't match to an order.
- Pay for a higher rating or a better place in the rankings.
Rankings
How the directory ranks vendors
Rankings weigh a vendor's average rating by how many reviews stand behind it, and give extra weight to purchase-verified reviews. A handful of perfect scores doesn't outrank hundreds of strong ones.
FAQ
Frequently asked questions
Still have a question? The help center covers the rest, or you can write to us.
The badge appears only when we can match your review to an order on file with that store, or your email to a customer with orders there. Reviews left through the store's review request email match automatically. If you used a different email address than the one on your order, we can't make the match.
Some wording puts a store's payment processing at risk, such as personal use, dosing, or health claims. Screening removes that wording and may reword what's left so it still reads clearly. It never changes your star rating.
No. A store can't edit your words or your star rating, and it can't add the Verified purchase badge to a review we couldn't match to an order.
First confirm it with the link we email you. After that it appears as soon as the store approves it, or right away when the store publishes verified reviews automatically.